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While most startups fail, our process hedges you against common pitfalls.

1. Product Discovery

Building startups is not cheap. 92% startups fail, and the most common reason for failure is because they doen’t have a product-market fit. The goal of the product discovery is to determine whether or not to pursue an idea before starting to spend serious cash on it.Β 

In our Product Discovery Workshop, we evaluate the space in which you want to launch the product, discuss product positioning options, draw wireframes and test them with actual users; so you can make an informed decision about whether or not you want to go ahead with your idea.

πŸš€ Deliverables:

  • capturing founders’ vision
  • analysing competition and customer segments
  • product positioning options and feature prioritisation
  • user personas
  • basic system flows and requirements
  • lo-fi wireframes
  • user validation and analysis

⏰ 4 weeks

πŸ’° $5,000

🀝 Fixed Cost

πŸ§‘πŸ½β€πŸ€β€πŸ§‘πŸ½ Team:

  • Product Consultant
  • Product Analyst

2. Branding & Design

When you kickoff a startup, you are not just building software: you are building a brand which people will remember and have emotions about. The point of aesthetics and high functioning interface is to give people the experience which will make them keep coming back.

In step 2 of the process, we build a brand for your startup and then proceed to create interfaces through a principled process. We follow best practices in creation of design artefacts so that the design language can keep scaling with your product.

πŸš€ Deliverables:

  • design mood-boards
  • logo and brand design language
  • atomic component design system
  • high fidelity interface designs both for your core product and marketing websites
  • marketing artefacts such as social banners

⏰ 4 - 8 weeks

πŸ’° $4,500 - 9,000

🀝 Time & Material

πŸ§‘πŸ½β€πŸ€β€πŸ§‘πŸ½ Team:

  • Product Consultant
  • Product Analyst
  • User Experience Designer

3. Technology Architecture

As part of our balanced agile approach, we always have a technical design phase before we start implementing the product. While a very high level architecture is part of the discovery workshop, in this phase we dig down and document finer details.

The tech specs give our customers and the product team better understanding of the project scope and therefore are able to plan the project timelines and budget in a much better way. The documentation also goes a long way for long term maintainability of the product.

πŸš€ Deliverables:

  • architecture diagram of the platform along with all third party integrations
  • technical specifications of the micro-services, sub-systems and frontend interfaces
  • database relationship design and event data model
  • finalisation of definition of done and non-functional requirements of the system

⏰ 1 - 2 weeks

πŸ’° $2,000 - 4,000

🀝 Time & Material

πŸ§‘πŸ½β€πŸ€β€πŸ§‘πŸ½ Team:

  • Product Consultant
  • Product Analyst
  • Fullstack Developers
  • Cloud Engineer

4. Development

Development is where your product actually comes to life. This is the phase which takes the most time and can make or break your product. Maintaining balance between over-engineering andΒ technical debt is critical, although not apparent at easily stage of the product.

We follow a balanced agile approach to build the product, which is based upon Kanban method and works well with our continuous delivery model. We utilise a comprehensive definition of done to ensure that the product released bears high quality.

πŸš€ Deliverables:

  • implementation of frontend interfaces such as mobile apps and web portals
  • development of backend micro-services, integrations and data architecture
  • implementation of cloud infrastructure and continuous integration pipelines
  • development of unit tests, API tests and end-to-end interface tests

⏰ 8 - 16 weeks

πŸ’° $28,000 - 56,000

🀝 Time & Material

πŸ§‘πŸ½β€πŸ€β€πŸ§‘πŸ½ Team:

  • Product Consultant
  • Product Analyst
  • User Experience Designer
  • Fullstack Developers
  • Machine Learning Engineers
  • Cloud Engineer

5. Launch & Transition

Scaling is different for every startup. Investors prefer startups who have their own development teams and engineering leadership. That is why scaling hardly ever works with outsourced development partners.Β 

By the end of the project, we help you launch the product and start bringing customers on it. We also help you transition to your own development teams as we gradually reduce our team size while helping your engineers get up to speed with the product.

πŸš€ Deliverables:

  • setting up production environment for product launch along with monitoring and alerting
  • finishing any data migrations (if necessary)
  • making enhancements upon feedback from beta users and testers
  • training customer engineers on the architecture and code base
  • helping customer setup project management and delivery practices

⏰ 2 - 4 weeks

πŸ’° $7,000 - 14,000

🀝 Time & Material

πŸ§‘πŸ½β€πŸ€β€πŸ§‘πŸ½ Team:

  • Product Consultant
  • Product Analyst
  • User Experience Designer
  • Fullstack Developers
  • Machine Learning Engineers
  • Cloud Engineer

Common Questions

Yes and no.Β 

You cannot really skip any of the steps here. However, you can do some of them without us. For example, if you reach out to us with an already validation product with clear requirements, we can skip the discovery workshop.

Product Management is a shared responsibility. While we help you discover product landscape and requirements during the discovery phase, you make all the product decisions. We will provide you with advice and manage the development process; but as startup founders, you lead your product’s vision.

While it is fine to start with an outsourced partner, you cannot scale forever with one. You have to transition to in-house teams with your own developers and technology leadership.

As we build the product, you learn a lot about building products. If you don’t come from a technical background, you will be exposed to technology, agile processes and other concepts.Β By the time your product is ready, you would know enough to get started with your own teams.

We want to make the right decisions for our customers. Transitioning back and helping you build your processes is part of making a great product.

Apart from discovery workshop, all our services are priced on Time and Material. Your product is allocated with a team and weekly costs are settled before starting work on any step. You are invoiced for every week the team is working for your product.

Most software projects are tough to estimate. Startup projects are particularly hard, as the requirements can change drastically. Time and material is the only pricing methodology which makes sense in this case.

We add you to our project management and collaboration tools where we communicate asynchronously on a daily basis. All activities performed are also streamed on these tools continuously.

We also have synchronous calls at least once every week.

While we work on Pakistan’s standard time (+5 GMT), collaboration tools and routine calls translate into a smooth process.

Once invoices for a given period are cleared, the intellectual property developed for you is transferred to you. This includes design, code and documentation.

The cloud environments where the product is hosted are controlled by the client from day one.

We have developed an elaborate framework to build products. This frameworks includes best platforms out there which are future safe and battle tested. These tools are also ones for which large developer communities exist.

If you come from a technical background and have your own preferences for how the product should be built, we can always discuss and reach a consensus.Β 

Founders who work with us have a lot to do. As we outline in the product discovery phase, they have to lead product management, setup teams for sales, success, content and marketing; and eventually prepare for transitioning development back to internal teams.

There is a steep learning curve involved with becoming a startup founder, and we help you along the way.