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OUR PROCESS

While most startups fail, our process hedges you against common pitfalls and takes you from idea to scale.

discovery
design
architecture
development
launch
scale

🔎 It starts with the discovery.

Building startups is not cheap. 92% startups fail, and the most common reason for failure is because they doesn’t have a product-market fit. The goal of the product discovery is to determine whether or not to pursue an idea before starting to spend serious cash on it. 

In our Product Discovery Workshop, we evaluate the space in which you want to launch the product, discuss product positioning options, draw wireframes and test them with actual users; so you can make an informed decision about whether or not you want to go ahead with your idea.

DURATION

2 - 4 weeks

PEOPLE

Product Manager

🖌️ We design brands, not only products.

When you kickoff a startup, you are not just building software: you are building a brand which people will remember and have emotions about. The point of aesthetics and high functioning interface is to give people the experience which will make them keep coming back.

In step 2 of the process, we build a brand for your startup and then proceed to create interfaces through a principled process. We follow best practices in creation of design artefacts so that the design language can keep scaling with your product.

DURATION

4 - 12 weeks

PEOPLE

Product Manager

Marketing Manager

Copywriter

Creative Designer

UX Designer

📐 Architecture for scale and performance.

As part of our balanced agile approach, we always have a technical design phase before we start implementing the product. While a very high level architecture is part of the discovery workshop, in this phase we dig down and document finer details.

The tech specs give our customers and the product team better understanding of the project scope and therefore are able to plan the project timelines and budget in a much better way. The documentation also goes a long way for long term maintainability of the product.

DURATION

1 - 2 weeks

PEOPLE

Product Manager

Technology Leader

🛠️ Continuous and agile development.

Development is where your product actually comes to life. This is the phase which takes the most time and can make or break your product. Maintaining balance between over-engineering and technical debt is critical, although not apparent at easily stage of the product.

We follow a balanced agile approach to build the product, which is based upon Kanban method and works well with our continuous delivery model. We utilise a comprehensive definition of done to ensure that the product released bears high quality.

DURATION

8 - 24 weeks

PEOPLE

Product Manager

UX Designer

Technology Leader

Multiple Engineers

🧪 Launch and improve your product.

Once major portion of the minimum viable product has been developed, we help you launch the product and start bringing customers on it. Feedback from initial users is incorporated into product development, and other less necessary features are built. The overall objective of this step is to prove that there is a product-market fit.

As part of the launch activity, we help you with creation of marketing collateral such as landing website, sales deck and intro video; and run campaigns to acquire beta users.

DURATION

4 - 12 weeks

PEOPLE

Product Team

UX Team

Engineering Team

Marketing Team

📈 Scale to infinity.

With some beta users onboard and a proven product-market fit, it is time to scale the product. Scaling is different for every startup. Sometimes, the logical next step is to raise funding. In this case, we help you prepare your pitch decks and connect you with potential investors.

Our product, design, engineering and marketing teams keep helping you in scaling and continuously improving the product. If at any time you decide to build in-house teams, we also help you with that by training your new teams and handing over development to them.

DURATION

PEOPLE

Product Team

UX Team

Engineering Team

Marketing Team